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Journal
A man in a smoked-taupe French linen shirt with a small unicorn embroidery, against warm stone

The Bemount

Unicorn

A journey of
ideas, craftsmanship
and timeless creations.

From the world’s finest fabrics to the hands of skilled Indian artisans — every piece in the Unicorn collection is a result of a thoughtful journey across continents, inspired by individuality and crafted to endure.

Explore the story

01. The inspiration

A symbol
of individuality.

The unicorn represents rarity, grace and the courage to be different. It reflects a mindset that believes in quiet confidence and a relentless pursuit of a higher standard.

  • RareBy nature
  • GracefulIn character
  • FearlessBy spirit
The Bemount winged unicorn, drawn in relief
A man in a pale yellow linen shirt with a small unicorn embroidery The unicorn embroidered in tone on textured linen The open weave of ecru French linen The collar and placket of an ivory textured linen shirt A horn button on textured ecru linen

02. The journey

From concept
to creation.

A global journey, driven by a commitment to the finest materials, thoughtful design and exceptional craftsmanship.

Every piece in the Unicorn collection goes through a detailed and meticulous process, from sourcing the world’s best fabrics to final craftsmanship in India.

A thoughtful journey
across continents

  1. Hands sorting folds of fine linen fabric 01

    Fabric Selection

    We carefully select the finest fabrics from trusted mills in France, known for their quality, texture and timeless appeal.

  2. The Eiffel Tower in Paris at golden hour 02

    Sourcing from France

    The selected fabrics are procured from our partner mills in France, ensuring authenticity and consistent quality.

  3. A passenger aircraft climbing into a blue sky 03

    Shipping to India

    The fabrics are brought to India through a secure and streamlined import process.

  4. A hand sketching the unicorn emblem on a shirt drawing 04

    Design Development

    Our design concepts are created and refined in Paris, blending global trends with the unique identity of BEMOUNT.

  5. An artisan working the embroidery by hand 05

    Design Assets to India

    The finalised designs and technical specifications are shared with our Indian team for sampling and production.

A faint map with a dotted flight path from Paris to Delhi
FranceWorld’s Finest Fabrics
IndiaSkilled Craftsmanship
An artisan’s hand stitching the unicorn in raised embroidery on beige linen

03. The craftsmanship

Made meaningful
by hand.

In India, our skilled artisans bring the Unicorn to life through generations of hand embroidery. Every stitch carries a part of what we believe clothing should feel like — meaningful, crafted with care and made to endure.

See the process
  1. 01Design & Detailing
  2. 02Skilled Artisans
  3. 03Hand Embroidery
  4. 04Quality Checks

04. Quality & precision

Crafted
for a higher
standard.

From fabric to finish, every piece goes through multiple rounds of quality checks to ensure it meets our standards of fit, durability and timeless design.

Textured linen folded for inspection
Fabric Inspection
A tailor’s tape measure, thread and shears
Measurement Check
A close look at the embroidered unicorn
Embroidery Accuracy
The finished collar of an ivory linen shirt
Final Quality Check

05. The Unicorn collection

Timeless pieces
for a bolder you.

Elevated essentials crafted with purpose. Designed for those who value individuality, quality and a higher standard of clothing.

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Folded textured linen in ivory, sand, caramel and slate blue

Bemount Unicorn

More than
clothing.

A story you wear.

Explore the collection